Who are you?
What do you like? What do you read? Why do you write?
These are important questions that we must all ask ourselves as writers. We are our own first readers, so it’s vitally important that we are writing for ourselves, not just to market, if we want to write professionally and not hate it.
But equally important is knowing our own perfect reader. What excites her? How would she describe your books? What about your stories draws her?