What’s in a name?
The decision of whether to use a pen name when you publish is an important one for any writer. Especially in the current self-publishing climate, personal author branding is vital. Not only is there the issue of websites and domain names, but you don’t want to have a name that is too similar to another author–especially if they are writing in a similar genre.
For some writers, the most important issue is having a name that sounds good. For marketing it’s important to be memorable, pronounceable, and reasonably unique.
One member was recently asking about pen names and seeking opinions on whether her maiden name seemed suitable or strange to other members. Those taking the How To Think Sideways class are invited to log in and join the discussion on the nom de plume.